Web Analytics
Analytics help us measure what's working, and perhaps more importantly, what's not. We start by establishing a baseline with which to compare our results. After launch, we closely monitor your statistics, making adjustments along the way to improve the product. Our custom reports keep you informed of our progress throughout the lifecycle of the project.
Web Analytics Services
Social Network Analytics
- Social-specific Metrics
- Widget Statistics
Visitor Targeting
- Behavioral Targeting
- Demographic Targeting
- Geographic Targeting
Website Analytics
- Custom Reporting
- Error Mitigation
- Marketing Analytics
- Multivariate Testing
- Visitor Trends
- Visualization
More About Web Analytics
We integrate tracking and reporting capabilities with our applications that are connected with social networks and social services. Widgets and social applications usually have additional metrics, including the number of active installs or subscribers. Like a website, we can monitor and adjust the application to visitor trends.
Targeting enables us to customize your content for specific visitors. Behavioral targeting uses information about their browsing patterns to decide which content to serve. Demographic targeting customizes content based on data such as sex, age, race and income. Geographic targeting, or geo targeting, enables us to display content depending on where a visitor is located.
Coremetrics, Google Analytics, Omniture and Webtrends are enterprise-class web analytics solutions that provide professional intelligence about your web traffic. We use analytics extensively to assess marketing initiatives, react to changes in visitor trends and mitigate small problems before they become large ones. With split (A/B) or multivariate testing, we can evaluate different scenarios to improve your product.
